Imagine a day without emails, messages and notifications. Sounds like stone age, doesn’t it? We live in a world where electronic communication has surpassed virtually all other forms of communication. Stated differently, most, if not all, of the communication is digitised, be it telephonic conversations, mails or chat messages. This has resulted in tons and tons of data being generated and consumed daily. This “data”, when processed, creates rich “information” about people, things and places. Data, is indeed the new Oil, the new currency; but who owns this currency?