The Importance of Micro-Moments in Today’s Businesses

With mobile devices becoming an indispensable part of our daily lives, consumer media consumption has witnessed a paradigm shift. As opposed to being in front of a television during a particular time of the day, users today display a fragmented interaction with their mobile devices. These fragmented interactions with your mobile device where you pick up your device to either know, buy, go or do something is called micro-moments.