Augmented Reality enables superpowers by providing relevant information to people at the right time. In essence, AR is an enhanced version of reality where the physical world is augmented with superimposed computer-generated content.
An AR experience in smartphones or smart AR glasses are created with apps. An early example is the game Pokémon Go, that allows users to catch their favourite Pokémon by looking at the real world through the phone in order to see superimposed virtual objects, or the upcoming Minecraft Earth game. In general, we have just seen the beginning of what AR apps can provide when it comes to experiences, solving problems and create value for the users. Get ready to see AR apps for games, assistance in your daily life, more efficient work processes in the industry and more.
Augmented Reality (AR) is an interactive experience where information (sound, text etc.) and virtual computer-generated objects are combined with the real-world environment. In essence, components of the digital world blend into people’s perception of the real world through the integration of immersive experiences, which are perceived as natural parts of the real world. By using smart AR glasses the immersive experience is achieved by projection of virtual objects in front of the eyes.
The primary value of augmented reality is that it brings components of the digital world into a person’s perception of the real world. Case studies by Lux Research shows that AR enables reduced work times, improves accuracy and reduces risks.