The Importance of Micro-Moments in Today’s Businesses

With mobile devices becoming an indispensable part of our daily lives, consumer media consumption has witnessed a paradigm shift. As opposed to being in front of a television during a particular time of the day, users today display a fragmented interaction with their mobile devices. These fragmented interactions with your mobile device where you pick up your device to either know, buy, go or do something is called micro-moments.


Can Digital India complement Make in India?

While Make in India is a beautiful concept, it needs to be ready for tomorrow by complementing it with process digitisation. Government needs to encourage enterprises that invest in technology of the future. Innovation needs to be encouraged. Technology companies as well as Manufacturing units needs to work hand-in-glove with the Government to ensure Make-In-India is a true success!