The Importance of Micro-Moments in Today’s Businesses

With mobile devices becoming an indispensable part of our daily lives, consumer media consumption has witnessed a paradigm shift. As opposed to being in front of a television during a particular time of the day, users today display a fragmented interaction with their mobile devices. These fragmented interactions with your mobile device where you pick up your device to either know, buy, go or do something is called micro-moments.


The Power of Messaging!

Communication has always been an integral part of development of human civilisations and WhatsApp has revolutionised it. From (human) messengers riding on horse backs to messengers on every smart phone, we have indeed come a long way forward! It is time now for the messenger to provide for much more! Is WhatsApp ready for this?


Can Digital India complement Make in India?

While Make in India is a beautiful concept, it needs to be ready for tomorrow by complementing it with process digitisation. Government needs to encourage enterprises that invest in technology of the future. Innovation needs to be encouraged. Technology companies as well as Manufacturing units needs to work hand-in-glove with the Government to ensure Make-In-India is a true success!


Data is the new Oil

Imagine a day without emails, messages and notifications. Sounds like stone age, doesn’t it? We live in a world where electronic communication has surpassed virtually all other forms of communication. Stated differently, most, if not all, of the communication is digitised, be it telephonic conversations, mails or chat messages. This has resulted in tons and tons of data being generated and consumed daily. This “data”, when processed, creates rich “information” about people, things and places. Data, is indeed the new Oil, the new currency; but who owns this currency?